Walmart simultaneously raised funds for Feeding America and boosted positive brand sentiment by partnering with influencers across Instagram and Snapchat. Solutions. Respond to everything. Short deadlines are no problem for any business plans, white papers, email Instagram Case Study 2019 marketing campaigns, and original, compelling web content. Adidas generated excitement for Adidas Neo, its new division of youth-targeted products, by creating an Instagram campaign completely ran by social media users and influencers called #MyNeoShoot. Who can resist a food photo on Instagram? Philadelphia saw an 8pt lift in message association, an 8pt lift in purchase intent and most notably they saw a 41% sales uplift. Here are some of the photos they posted as ads: The Results Create an Ad. Instagram is a visual, visceral media. In this case study, we will examine the results of an Instagram strategy from May through October that expanded their reach and helped increase their follower count. However, recently the ability to run ads on Instagram has been opened up to everyone. Instagram Redesign Case Study is one of my UX portfolio projects. The Results In a single month, Target executed 4 major influencer marketing campaigns to promote a diverse range of newly released products. I was working on a case study on Instagram, The case study was about connecting the Brands and Influencers on Instagram. Get case studies from small businesses to large enterprise. Utilise user-generated content and create ways of rewarding people for … The popular mobile game Bejeweled recruited high-reach Instagrammers to participate in their branded hashtag #shinyplace campaign by sharing photos of their enlightening experiences playing the gem-matching puzzle game. An Instagram influencer marketing case study can serve as proof of your agency’s capabilities and thus attract influencers. *only Instagram Case Study Asos with proper referencing. Inspiration. The Results After selecting their winning ad they scaled up the ad spend and added a strong call to action on their ads. Case Study: Instagram. Amazon’s marketing strategy incorporated influencer marketing to promote its highly diversified services and products, including Audible, Amazon Fresh, and more. What type of boosts could a cheese company see? This feature is to make things simpler for Influencers and Brands to make payments and track campaigns on the platform. Discover how Innovative companies like American Express, Revolve, and Live Lokai leveraged the reach of top social influencers at the Coachella Music Festival to expand brand awareness and boost user engagement. American Express leveraged the following of top Instagram influencers to promote its Platinum card to consumers worldwide and place its brand in the context of exclusive experiences and events. The study begins by exploring the rise of multi-platform use. See how fashion brand H&M collaborated with celebrity influencers to reach over 12 million social media users during the winter holiday season. While FOMO did not affect the amount of posts on a user’s account, people with high FOMO showed greater Instagram activity such as following more people on Instagram. Triumph Building Group created an Instagram account in December of 2016 but never used it. Philadelphia was one of the first companies or brands in Australia to use the Instagram advertising. Levi’s focus has been the idea of living in the moment, and they express that in their photos. Our seasoned business, internet blogging, and social media Instagram Case Study 2019 writers are true professionals with vast experience at turning words into action. Instagram marketing can be a tough nut to crack. Graphic Design. In the case study, I observed 52 Instagram business accounts belonging to doctors, surgeons, and injectors to create a study sample of similar content. Flick, an all-in-one Instagram hashtag tool, utilizes Instagram’s Hashtag Search API to help its customers uncover the best hashtags to use on their posts and highlight key hashtag metrics. “Really Happy”. After s… My paper was on psychology and I was short on deadline. 4 Data-Driven Digital Marketing Tactics to Embrace in 2021, Marketing Sign in. Three skincare brands, Dr. Jart+, Neutrogena, and St. Ives partnered with a variety of Instagram influencers to raise brand awareness and promote specific product offerings. But – as the case studies above show – by no means is it impossible. How Top Social Influencers Help Airlines Soar. If you want to read the entire case study and see images and video you can check it out on the link below. This is a great example of how a small business can be successful on Instagram. Let us create a custom campaign to fit your brand's unique needs. The 33 Best Instagram Case Studies From The World’s Best Brands. Education and Resources. The well known car company was launching the GLA, which was their first compact SUV. I study Telecommunications so I don’t know what Digital Marketing is. Commit to Instagram LIVE. Instagram growth Case study, Instagram Success, Instagram Business model. How WhatsApp is Streamlining In-App Shopping. That’s a huge reach targeting millennials. They focused the ads on people within the age group of 18-34 in the U.S. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. Rumors by Neil Simon. I guess on “selfie central” it’s pretty important to know what you have on your lips. How To Get 58% More Leads Using Instagram [Case Study] How to Get More Instagram Leads: Here's how to get more Instagram leads: Post at least once a day. Below is a step by step case study on how we ranked a non-technical person’s Instagram account into the top posts. Everyone wants to know how to gain Instagram followers and build a strong Instagram presence. Daniel Wellington became a top brand thanks to its unique marketing strategy that centered around giving out free watches to thousands of influencers so they could share the brand’s sensational story and quality products with Instagram users around the world. This Instagram case study started by researching and analyzing how Instagram users interact with their newsfeed. Sonic capitalized on Instagram’s high level of engagement and the popularity of the platform’s food-related content by releasing a new line of milkshakes designed specifically for the photo-sharing app. As social media platforms adapt to develop safeguards for age-sensitive content, alcohol brands among the likes of Beck’s, Heineken, and New Amsterdam are reaching audiences through collaborations with social influencers. 65.3k Followers, 2 Following, 1,886 Posts - See Instagram photos and videos from (@casestudy_official) Instagram is currently the rising Phoenix of social media. L’Oreal, Revlon, and Garnier partnered with top beauty influencers leading up to and during Beautycon LA 2017, and leveraged the iconic convention to market to beauty enthusiasts. May 12, ... We will try to answer them with our Case Study. Brands such as Red Bull, Reef, and Alex and Ani capitalized on the social trend surrounding the Bonnaroo Music Festival by collaborating with social media stars to create brand-sponsored content while at the event. They found that videos performed best for them and had the highest conversion rate. Then I created a redesign concept that improves the users experience and provides users with more control of their newsfeed. Then they delivered ads to them that showcased their product and corresponded with their theme of “Delight Your Lips.”. Ethical dilemmas are blatant and need our utmost attention. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. But at the present time, I’m now a full-time affiliate marketer with 2 years of experience battling with Clickbank through source of huge free traffic from Instagram. Instagram is perhaps the defining app of the last decade, and this makes sense because it was launched in 2010, unlike … Burt’s saw a 5pt lift in product awareness and a 16pt lift in ad recall. … Hello! This online business specializes in delivering personalized and hand-picked flowers … Support. Write the paper yourself using our sample as a mockup*. I was working on a case study on Instagram, The case study was about connecting the Brands and Influencers on Instagram. They didn’t have the money that a large corporation would. Instagram: A UX and Usability Case Study. Facebook Instagram Messenger WhatsApp Workplace Oculus Audience ... Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics. September 30, 2019 September 17, 2019 by Sociablesquare. Get Started. + Mediaocean's Promise and Perils of Paid Social, + Open Influence's The State of Small Business Influencer Marketing 2021, + CreatorIQ Influencer Buying Guide for 2021, + Meltwater and SMW's Marketing Reinvented 2021: Brand + Agency Editions. Subaru collaborated with top influencers to strengthen its story and reach a diverse audience on Instagram and YouTube. Setup. The study, “ Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case ”, was authored by Kelly Moore and Georgiana Craciun. They simply created a small, but engaged following on Instagram. The mobile dating app Tinder partnered with some of Instagram’s most hilarious meme accounts to promote the launch of its new Reactions feature. Another important distinction is between micro and major influencers. Often, brands share case studies on their websites to: 1. Participate in main stage talks, panel debates, fireside conversations, a track of academy classes, product demos, networking events and much more. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. There is a lot of business happening offline through third party vendors to manage campaigns. chevron-downchevron-down. Empowering institutions to helps students achieve academic and career goals . Their goal was to expand awareness and increase ad recall within the beauty community. Solutions Platforms and Products. Instagram redesign — a case study. Airbnb created sponsored content with Lady Gaga, Justin Bieber, Kim Kardashian, and other top celebrities to achieve immense brand exposure on Instagram. This article will focus on one particular Instagram filter case study: The Three NeverSea Instagram Filters. Post 5-15 stories a day. Pretty much anyone who can drive has heard of Mercedes-Benz. Solutions Platforms and Products. Sep 17, ... Instagram’s UI and UX are well thought out and the designers behind the app have really studied the … Their goals were to target the 25-40 year old females that were prone to throw a casual get together party. Instagram Case Study . Read case studies about Instagram Feed. To promote its “Love Story” fragrance theme, French fashion retailer Chloé looked to create highly individualized sponsored content by partnering with fashion bloggers to capitalize on the different niche audiences each publisher attracted. Interested in sharing your ideas and insights with the world? Create an Ad. Think about how to present your brand visually. Marketing This feature is to make things simpler for Influencers and Brands to make payments and track campaigns on the platform. Linh Hoang. Reliable sources (his girlfriend) say, “He’s the smartest man in the world.” However, besides being the proud parent of a miniature poodle, novice bull rider, and aspiring Olympic trap shooter; Ethan Sigmon is the founder of Social Insight, an avid marketer, and a car connoisseur. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. The study begins by exploring the rise of multi-platform use. This case … Bloom & Wild are a luminous example of how you can grow… But are Instagram ads a wise investment? For their ad campaign Levi’s reached 7.4 million people in the U.S and they saw a 24pt lift in ad recall. Iconic fashion brand Chanel helped build its report with top Instagram influencers by inviting them to share branded content from the company’s extravagant production facilities in the South of France. Airbnb’s Celebrity-Focused Instagram Marketing Strategy, How Top Social Influencers Help Airlines Soar, How Red Bull, Reef, and Alex & Ani Marketed At Bonnaroo, Amazon’s Marketing Strategy With Social Media Influencers, #AmexAmbassadors On Instagram Are The New Faces Of American Express, Major Brands Capitalize On Coachella 2016 As A Unique Influencer Marketing Opportunity, Top Alcohol Brands Reach Consumers Everywhere Through Social Media Influencers, Mobile Gaming App Bejeweled Partners With Instagrammers To Attract New Users, Coachella 2017: Branded Experiences, Social Media Stars, & More, Popular Fast Food Brands Leverage Instagram Influencers To Boost Brand Awareness, How Chanel Outpaces Competitors With Instagram Marketing, Chloé Celebrates Valentine’s Day With Fashion Influencers, Special K, Quaker, & Chobani Leverage Social Media Influencers To Market Breakfast, Inside Daniel Wellington’s Inimitable Instagram Marketing Strategy, Top Skincare Brands Partner With Instagram Influencers To Drive Results, How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017, H&M’s Holiday Clothing Line Campaign With Celebrity Influencers, Hawaii’s #LetHawaiiHappen Tourism Campaign Showcases Its Stunning Islands, LG’s Instagram Influencer Campaign Garnered Over 1 Million Likes, Maybelline’s New York Fashion Week Influencer Campaign, How Microsoft And National Geographic Got 3.5M Instagram Likes On International Women’s Day, MVMT & Timex Implement Uniquely Different Influencer Marketing Strategies, Nordstrom Advertises Its Anniversary Sale Using Cross-Social Marketing With Top Influencers, Old Spice’s Instagram Dream Runner Campaign, Sonic’s Instagrammable Square Shakes Entice Consumers & Boost Brand Awareness, Stella Artois’ Influencer Marketing Oscars Campaign, Subaru’s #MeetAnOwner Instagram & YouTube Marketing Campaign, Target Promotes Body Positivity & More On Instagram, Target’s “Cat & Jack” Influencer Campaign Reached 2.6 Consumers In 2 Weeks, Tinder Swipes Right On Influencer Marketing, Walmart Uses Cause Marketing & Instagram Influencers To Raise Brand Awareness, How Zara Became One Of The Best Brands On Instagram, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. Support. This was a snapshot that was condensed to fit into the Reddit post. Read case studies about Instagram Feed. On average, 61% of giveaway participants unfollowed sponsors’ accounts within 2 weeks of the giveaway result announcement. 45.5k Followers, 197 Following, 311 Posts - See Instagram photos and videos from Karimoku Case Study (@karimokucasestudy) Initially the ads were only available to large companies. You don’t need bottomless pockets to get results on Instagram. Discover how alcohol brand Stella Artois leveraged celebrity, event, cause, and influencer marketing to rocket brand awareness over Oscars weekend. They wanted to gain exposure in the new category. Brands should do it, too! Instagram Case Study. Triumph Building Group created an Instagram account in December of 2016 but never used it. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. See how airline companies British Airways, Alaska Air, & Qantas partnered with top social influencers for sponsored Instagram content that leveraged the social stars’ vast social audiences to increase brand engagement. They emphasized for their marketing campaign that users would see the image twice on average, and the picture would be put in the user’s feed only once. Discover how ProductLead helped electrify the 2019 NeverSea crowds prior and during the summer music festival and how the NeverSea Instagram profile turbocharged in the space of 7 days! This is an entry in a series of Product Design Exercises. The automobile company saw a 14pt lift in Mercedes-Benz Instagram ads, a 54% increase in website visits from Instagram and Facebook branding ads, a 580% increase in website visits when Facebook and Instagram ads were combined with Facebook direct response ads. At this case study, I … Hello, readers, this is Nirmal here, and here I am welcoming you to another contextual analysis of, probably the youth most loved and web thrilling social media application, Instagram application. Learn Instagram Case Study Asos more about your topic. Ranging from influencers with just a few thousand followers to brand ambassadors with several millions of followers. I love this blog and I bet you will too. The study will then analyze and provide insights on ways Instagram Click the button to get in touch. Become a SMW News contributor and reach 300k readers each month. io/blog/instagram-giveaway-case-study-collect-37k-followers-41k-emails-15k-shares/ Let me know if you have any questions about the case study or strategy. However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. See how airline companies British Airways, Alaska … First, they took their existing email list and created a lookalike audiencefrom it. Cite our paper directly with correct references. They knew they could find a booming beauty environment on Instagram and looked to seize the growing attention of their market by showing off their products in a original, natural way. It has become one of the top engaging social media platforms for businesses. Instagram Platform Case Study Flick. The study, “ Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case ”, was authored by Kelly Moore and Georgiana Craciun. Want to drive ROI and high engagement with top Instagram influencers? However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. Looks like cream cheese is used for more than just bagels! Social media influencers have transformed the fashion industry, and Maybelline has adapted seamlessly to the changing landscape by partnering with influencers during New York Fashion Week. Dudu says: March 2, 2018 at 12:37 pm. Coachella offers an enormous advertising opportunity to brands each year and in 2017 BMW, HP, Sephora, and more executed particularly memorable branded experiences. ... For this exerci s e, I chose to redesign Instagram. It’s a popular app used by millions of people with a strong visual identity that allowed me to focus on product development. SuccessHub. Buffer. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. While FOMO did not affect the amount of posts on a user’s account, people with high FOMO showed greater Instagram activity such as following more people on Instagram. Pass along your details so we can collaborate for future campaigns. Get the latest insights, trends and best practices from today's leading industry voices. In every city, live people and all these people have stories to tell. Philadelphia used very creative pictures to capture the hearts of foodies everywhere. I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. Follow. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. Choosing the right influencer for a one-off influencer campaign is a detail-oriented task based on plenty of make or break variables. The pictures helped show what you could do with the Philadelphia cream cheese to help those party planners. Levi was one of the first advertisers on Instagram. When you’re trying to Netflix & Chill, buffering is the last thing you want. 45.5k Followers, 197 Following, 311 Posts - See Instagram photos and videos from Karimoku Case Study (@karimokucasestudy) Dudu says: March 2, 2018 at 12:37 pm. Lisa Yang. Exploring the city with No Your City. Target partnered with Instagram influencers to promote the launch of its “Cat & Jack” children’s clothing line, and impressively reached nearly 3 million consumers. Compare how two top watch brands, Timex & MVMT, reached an audience of over 5 million on Instagram in a single week. All rights reserved. By providing Instagrammers the opportunity to win prizes from participating in its Dream Runner Campaign, Old Spice utilized Instagram for another witty and engaging marketing initiative. Triumph’s Instagram page started off with 2 followers and no content. So what was their goal when running Instagram ads? See how the sportswear company grew their social presence while generating ROI in this Instagram case study. First, they took their existing email list and created a lookalike audience from it. “With the use of Instagram ads, Bloom & Wild increased their bouquet orders by 62%, and saw many new customers commenting on their account and buying bouquets from their shop.”. How Case Studies Can Benefit Brands Influencer marketing agencies aren’t the only ones who should share their results through case studies. Let's collaborate on influencer marketing and social media stories. The Results Bloom & Wild used the Power Editor feature to create their Instagram ads. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. It’s no longer a surprise that Instagram has grown to over 400 million active monthly users. But when you want … Instagram Niche Case Study 2019: Fashion Accounts Analysis. chevron-downchevron-down. Go Rattle The Stars – 50,000 Followers In 5 Months. Client. A total of 212 active Instagram users in Korea completed an online survey. I pushed myself to think outside of the box, discover usability issues and redesign the platform to … Create a Page. Burger King, McDonald’s, and Subway each partnered with Instagram influencers to showcase specific menu offerings and increase overall brand awareness. What is surprising is the fact that only 23% of brands use it. Nordstrom partnered with top fashion Instagrammers, bloggers, and YouTubers to promote its Anniversary sale and drive sales. The case of Bloom & Wild shows that even small investments can give great results; in terms of engagement but especially in sales. CPG brands Chobani, Special K, and Quaker reached millions, raised brand awareness, and drove sales through three unique Instagram influencer marketing campaigns. Ethan Sigmon, This article was originally published on social insight. BUMBLE’S SUPER BOWL INFLUENCER MARKETING CAMPAIGN CREATES POSITIVE BUZZ ON INSTAGRAM. Instagram Case Study. To boost the launch of its latest smartphone, LG partnered with Instagram’s best photography influencers to showcase the phone’s technical features and capabilities. Instagram gives businesses the opportunity to share their stories with a vast audience in an inspired, original and creative environment. Yoga International offers more than 2,000 yoga classes online for people of all levels, from beginners to teachers. Everyone wants to know how to gain Instagram followers and build a strong Instagram presence. They found that videos performed best for them and had the highest conversion rate. I mean it’s just a place to post selfies, food pics, your OOTD, and baby pics… Right? Talk to one of our influencer experts today. Copyright © 2021 Lastly we have this classic American retailer. To promote their new collection, known as the lip crayon line, Burt’s Bees looked to Instagram Ads. Instagram's vision to share our world through beautiful photos is a thing of the past. Inspired by a desk fan in the hot summer days. Why would anyone want to use Instagram to sell products or services? The Top 20 Instagram Micro-Influencers That Have Yet To Be Discovered, Triller Influencer Marketing Case Study: Pepsi's Social Media Music Competition, Instagram Reels Case Study: Celebrities Join T.J.Maxx & Marshalls To #CarolForACause. Learn how Microsoft and National Geographic capitalized on International Women’s Day to foster positive brand sentiment and encourage girls to pursue careers in STEM by partnering with world-renowned adventure photographers on Instagram. Sign in. Apply referencing and paraphrasing**. The study will also evaluate and compare major social channels in terms of consumer and brand preferences. Learn how to optimize your Instagram hashtags, rank among the top posts and consistently gain significant Instagram likes. Solutions. Below is a step by step case study on how we ranked a non-technical person’s Instagram account into the top posts. Finding accounts users actually care about. Adweek LLC. First, they targeted females between 18 & 24 in the United States. Here’s an awesome Instagram algorithm case study done by the Identité […] Reply. It helps that they have become the most recognized jeans in the world, but you would think because of that they wouldn’t see a benefit from the Instagram ads, wrong! Instagram is the most detrimental social networking app to young people's mental health, followed closely by Snapchat, for issues including depression and body image, says a new report. Director @ Risley Theater .