Agreement sees further development of Addressable TV advertising within live linear broadcast through HbbTV in Spain The report bundles this overview with insights captured from interviews with senior industry executives — including members of RTL Group, Atresmedia, M6 Publicité, Discovery Inc, RTL AdConnect, and Ad Alliance. ... Smartclip 4.3. May 28, 2020 ATRESMEDIA and smartclip to deepen strategic partnership. A future in which every single TV and video commercial across Europe is holistically traded through a European-built and controlled video marketplace. Eine Gebrauchtwagen-Kampagne, die Aida-Werbewelle und Niederegger-Spots: Das passierte, als Sport1 Media, IP und Smartclip Addressable TV hinzufügten. We provide the technological infrastructure to merge the worlds of TV and digital — creating unique selling points and giving European broadcasters a competitive advantage over digital giants. Kathrin Müller smartclip is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and/or services you requested from us. Jetzt erst recht veröffentlicht smartclip als Adtech-Unternehmen der Mediengruppe RTL Deutschland und als Teil der Bertelsmann-Vermarktungsallianz Ad Alliance ein Whitepaper zum Thema Addressable TV. Dieses Werbeprodukt kann auch über Programmatic Advertising gebucht werden. By clicking the Download Now button below, you consent to allow smartclip to store and process the personal information submitted above to provide you the content requested. 43 boulevard Pierre Frieden 1543 Luxembourg, Luxembourg, smartclip launches white paper, outlining the future of targeted TV advertising in Europe, This extensive report covers strategies and insights into technologies, markets and practical opportunities, and illustrates how to merge traditional TV planning and digital targeting. The real-time TV Data Management Engine (DME) is the backbone of our platform — creating the basis for merging the worlds of digital and TV. Previously, Sebastian built up the largest publisher network on Connected TV at Smartclip. Die RTL-Technologietochter Smartclip hat nun ein Whitepaper veröffentlicht, das die Technik und die Einsatzmöglichkeiten von Addressable TV (ATV) erläutert. The biggest talking point of the event was that Google was planning to... Europe’s biggest international football tournament, the Euros, is set to take place this summer, a year after it was originally scheduled to begin. Smartclip, compañía especializada en tecnología publicitaria para vídeo y televisión, ha lanzado su nueva plataforma de Addressable TV, que permite la compra y distribución en tiempo real de publicidad para televisión lineal controlada por un ad server. Addressable TV advertising enables broadcasters to transform the classic TV commercial model into the digital age by offering ad replacement and ad insertion logics with granular targeting capabilities. YES, I agree to receive occasional marketing communications regarding smartclip products, services, and events including smartclip news and information. Download our white paper to learn more about ATV advertising in Europe. Das Beste aus beiden Welten: TV Reichweite und Online Targeting werden durch Addressable TV vereint und ermöglichen dem Werbetreibenden seinen Endkunden schneller, gezielter und … Auch in Video-on-Demand-Inhalte könne man … European broadcasters have made a number of strategic moves to reassert their role in the industry. August 20, 2016 — 0 Comments. bei der Firma smartclip Europe GmbH 2) Addressable tv: RTL AdConnect monetizzerà inoltre le soluzioni di addressable tv (ATV) fornite dalla tecnologia smartclip, compresi i banner XXL e gli annunci video diffusi in modalità layover durante le trasmissioni sulla tv lineare e le sostituzioni ad-spot laddove disponibili. With Yospace, smartclip provides access to one of the leading SSAI vendors — yet the smartclip platform is flexible and can access any other SSAI vendor of choice. We care. Auf Firmenwebseite bewerben Speichern. Disclaimer. If you consent to us contacting you for this purpose, please tick the box: You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. IP Österreich setzt auf smartclip-Technologie und bietet Addressable TV im Vermarktungsportfolio an. At smartclip, we are shaping the future of European advertising. In a changing landscape, the market has been forced to adapt. smartclip is the go-to partner for European broadcasters and streaming services, creating an open ad-tech development unit, based on proprietary technology and custom-tailored to their needs. With a true holistic approach, our ad serving infrastructure can seamlessly cater to RTB and IO demand in a common auction. Director PR & Communications The Addressable TV Suite enables broadcasters to insert digital ads into any linear TV stream, and is platform and device agnostic. Addressable TV advertising enables broadcasters to transform the classic TV commercial model into the digital age by offering ad replacement and ad insertion logics with granular targeting capabilities. With our TV Data Management Engine and household-matching algorithm, we are able to provide a true connection between TV and online video advertising — enabling your advertisers to reach consumers sequentially across devices and platforms. This gives brands the opportunity to broadcast different ads to different households and specifically target their most … Marketing Agenturen Hamburg, 28 April 2020 – smartclip, Europe’s largest open adtech development unit for broadcasters and streaming services, today published a comprehensive white paper, entitled “The State of Addressable TV Advertising Across Europe”, providing an analysis of ATV advertising in major European markets, and the opportunities that smartclip’s ATV advertising solutions provide to … La plataforma de Addressable TV Smartclip es construida explícitamente para la industria de la televisión y fusiona el mundo de la tecnología publicitaria digital y la televisión tradicional. RTL AdConnect and smartclip will extend their international partnership for addressable TV and online video advertising solutions across Europe. Smartclip führt ein neues Werbeformat ein. Jeder, der auf einem Smart TV fernsieht und mit dem Internet verbunden ist, wird schon mal mit Addressable TV Ads in Kontakt gekommen sein. Procter & Gamble mit Addressable TV Kampagne. Fraunhofer FOKUS and smartclip demonstrate technology solution for dynamic ad insertion. IP Österreich setzt ab sofort auf die Technologie von smartclip und bietet Addressable TV in seinem Vermarktungsportfolio an IP Österreich, der exklusive Vermarkter der Mediengruppe RTL in Österreich, lässt ab sofort das Addressable TV-Portfolio der Sender RTL, VOX und RTL ZWEI exklusiv über die smartclip Addressable TV Platform ausliefern und zählt somit zu den ersten Addressable TV-Anbietern … Der Bewegtbildvermarkter smartclip startet die weltweit erste Adressable TV-Plattform in Real-Time. SpotX - Magnite 4.4. To download the complete white paper, please visit State of Addressable TV Advertising Across Europe. Speichern Sie diese Anzeige mit Ihrem LinkedIn Profil oder legen Sie ein neues Profil an. Dr. Oliver Vesper, Co-CEO and Managing Director at smartclip Europe explained: “We at smartclip have continuously supported broadcasters in fortifying their position within the market and with the release of this white paper, we are taking our findings to broadcasters and streaming services, on how to couple the unrivalled reach of European broadcast TV and digital targeting capabilities. Die Werbelösung mit umfassenden Targeting-Möglichkeiten wird als "größte und wichtigste Wachstumschance für TV-Werbung" eingestuft. Auf der Ifa und der Dmexco hatte Smartclip "Addressable TV" gemeinsam mit dem Fraunhofer Insitut vorgestellt. TV-Inventar ist damit für einen programmatischen Ansatz über die SmartX Platform optimal vorbereitet . A future in which every single TV and video commercial across Europe is holistically traded through a European-built and controlled video marketplace. Privacy Policy Über seine SmartX-Plattform bietet der Bewegtbildspezialist intelligente Multiscreen-Werbelösungen über zahlreiche Erlöskanäle und alle Endgeräte hinweg an. Any smart TV connected to the Internet within Europe has the HbbTV standard built-in. OUR MISSION We are smartclip. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. data management, technical infrastructure, targeting capabilities, and ad execution) to successfully enable ATV solutions at scale, Explore basic and innovative targeting options and ad formats offered by smartclip, with real-world use cases, Learn from industry experts and gain insights into ATV trends and opportunities, hurdles, and future projections for major TV markets across Europe. Technical Project Manager Addressable TV (m/w/d) Smartclip Gütersloh Vor 2 Wochen Gehören Sie zu den ersten 25 Bewerbern. Presse, Technology. Spain’s Atresmedia and smartclip have expanded their strategic agreement for the former’s addressable TV portfolio. A thorough analysis of the state of Addressable TV advertising across Europe, with emphasis on the opportunities that smartclip’s ATV solutions provide to European broadcasters. Dabei wird das TV-Bild skaliert, sodass TV … 11/14/2017 –7– www.smartclip.com und nutzen ihre reichweite fÜr addressable tv apps on smart tv portals netflix, amazon, youtube classic broadcast-tv broadcaster-----on demand content on micro sites via red button/ hbbtv lean-back tv on-demand nutzung serving ip delivered ads into linear tv … smartclip is headquartered in Hamburg, with offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan, and Rome. Die SwitchIn Bumper Video Ads werden direkt nach dem Umschalten angezeigt und orientieren sich an Werbeformen auf Videoplattformen. ... Start of Addressable TV product development. Wie kann der Mittelstand regionale Zielgruppen im Fernsehen erreichen und warum lohnt sich das? The smartx platform provides an ideal setup for alliances with complex re-selling relationships and is connected to all major DSPs. Addressable TV Werbeformate bei der RTL Gruppe. At smartclip, we are shaping the future of video advertising. The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks … Addressable TV advertising solutions remain a key part in this strategy.”. The Smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers. Our Server-Side Ad Insertion (SSAI) technology makes it possible to exchange and insert TV spots on the fly, so that broadcasters can increase yield of linear streams within OTT & web environments. Erste … E-Mail: kathrin.mueller@smartclip.tv. About smartclip At smartclip, we are shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Mehr Informationen. All rights reserved. Sophisticated first-party ad server built to withstand the massive scale and reach that broadcast offers. Last month, MadFest // Anywhere revealed the latest trends that are set to impact both the media and advertising landscapes. The DME empowers broadcasters to tap into more granular layers of TV data, made available via the HbbTV technology, and analyse and segment target audiences based on viewing behaviour. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences that propel the industry forward. The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers. Tool Box      TV Key Facts      VMP      Media offer      Solutions      Insights      About us      Careers      News      Contact. A new board for egta, the European trade association for marketers of advertising solutions, State of Addressable TV Advertising Across Europe, TV Key Facts puts cross-media measurement under the microscope, Euro 2021 brings advertisers into the heart of the action, MadFest // Anywhere brings us the latest media trends, Learn more about major challenges in the TV advertising ecosystem and effective ways in which European broadcasters are evolving their content strategies and reasserting their role in the industry, Understand what ATV advertising means, how it can be broken down and categorised, and the most important ATV opportunities for European broadcasters, Understand what is needed (i.e. Addressable TV: RTL AdConnect will also monetise addressable TV (ATV) advertising solutions provided by smartclip’s technology, including XXL banners and video ads that are implemented as a layover during the linear broadcast and ad-spot replacements where available. Addressable TV cross-device targeting can break these silos down. M: +49 (0)173 345 29 60 Hamburg, 28 April 2020 – smartclip, Europe’s largest open adtech development unit for broadcasters and streaming services, today published a comprehensive white paper, entitled “The State of Addressable TV Advertising Across Europe”, providing an analysis of ATV advertising in major European markets, and the opportunities that smartclip’s ATV advertising solutions provide to European broadcasters and streaming services. Sehen Sie, wen Smartclip für diese Position eingestellt hat. RTL Group acquires smartclip AG. Milano, 22 maggio 2018 – smartclip, la piattaforma internazionale specializzata in Addressable TV e proprietaria della SSP Video Multipiattaforma ‘SmartX Platform’, annuncia la partnership con Discovery Italia, leader nell’intrattenimento di qualità, per la distribuzione di campagne Addressable TV su 5 canali del gruppo: Nove, Real Time, DMAX, Giallo e MOTOR TREND. Um noch mehr Aufmerksamkeit auf die Werbeeinblendungen am Rand des Bildschirms zu lenken, hat die Ad Alliance nun ein neues Format entwickelt, dass gut 50 … The global connection for advertisers into RTL Group, the leading European entertainment network, and beyond. Der SwitchIn XXL (Kombi/Pure) ermöglicht erstmals über die gesamte Bildschirmgröße digitale Werbeeinblendungen im TV. Addressable TV – TV Werbung für den Mittelstand | smartclip Local Video Serie, Folge 1 - YouTube. Smartclip Europe ist einer der führenden Vermarkter und Technologieanbieter und für In- und Out-Stream-Videowerbung sowie Addressable TV. Anders als bisher, wird die Werbung nicht auf CTV Apps und OTT-Angeboten ausgesteuert. For more information, please visit  https://www.smartcliptv.com/ and follow smartclip on Twitter and LinkedIn. Aktuelles Stellenangebot als Technical Project Manager Addressable TV (w/m/d) in Berlin, Hamburg, Gütersloh - oder bundesweit im Home Office! Wettquoten verändern sich in Echtzeit und zeigen eindrucksvoll, wie schnell via Addressable TV aktuelle Entwicklungen in ein Werbemittel eingebunden werden können.“ „Das Potenzial datengetriebener Werbung im TV setzt sich immer stärker durch“, ergänzt Michael Paluszkiewicz, Leiter Demand Consulting Addressable TV bei smartclip. T:  +49 (0) 40 286 686 117 Via the HbbTV standard, marketers such as smartclip are able to digitise broadcast TV advertising. August 20, 2016 — 0 Comments. Job speichern. Sie ermöglicht es Werbetreibenden und Agenturen, adserverbasierte Werbung in Echtzeit über das lineare TV auszuliefern. Addressable TV: RTL AdConnect will also monetise addressable TV (ATV) advertising solutions provided by smartclip’s technology, including XXL banners and video ads that are implemented as a layover during the linear broadcast and ad-spot replacements where available. At smartclip, we are shaping the future of European advertising. Let’s discuss how we can power your total video advertising strategy. Presse, Vermarktung. The media industry has faced many challenges over the last year due to the ongoing sanitary crisis. Our diverse suite of digital advertising formats — including full ad-break replacement via SSAI, In-Stream, and Out-Stream — provide the ideal solution for all platforms and devices, while solving the challenge of fragmented media distribution. Our cross-device capabilities create unique storytelling opportunities for your advertisers. We enable technology-automated and data-driven methods to buying and delivering ads within linear TV content — across every platform distribution channel. Advertising Cloud DSP - Adobe4 Our advertising products can be integrated into every platform and device in which broadcasters deliver their content — including Addressable TV advertising in linear live environments and any on-demand content product. Das häufigste Format kommt als L-förmige Einblendung im regulären Programm daher. Our technology and monetisation solutions enable broadcasters to tap into granular TV data and leverage innovative digital ad products to monetise their content in the most efficient and effective way possible. August 20, 2016 — 0 Comments. Our proprietary SSP allows for customised inventory definitions — with a private marketplace logic — for full control over commercials, pricing, and revenue. With a relevant footprint across Europe, smartclip enables branded distribution channels, creates innovative advertising solutions for interactive user experiences, and optimizes performance metrics. The Addressable TV Suite enables broadcasters to insert digital ads into any linear TV stream, and is platform and device agnostic. Data-driven targeting within broadcast TV further caters to the needs of advertisers who are eager to employ the same degree of data-driven tactics used across internet platforms to TV advertising. It concludes with market forecasts up to 2024 for the addressable TV and connected TV video advertising segments. As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group, Europe’s leading free-to-air broadcaster group. Our proprietary technology empowers brands with true cross-screen storytelling on all devices — and enables publishers to monetise their content in the most efficient and effective way possible. Get our latest news from Europe and the US at the click of a button. Hamburg, den 23. *. Receive all the latest industry insights straight to your inbox, © 2021smartclip 2016. Addressable TV advertising combines the best of TV with the best of digital, and represents a viable countermeasure for broadcasters in light of international tech giants entering into TV-like services and content offerings.